Hey there – welcome to my Portfolio!
Let me show you around…
With years of experience in creative marketing, I’ve had the chance to work with some pretty amazing clients from digital to experiential campaigns.
Next Mobile Economy – National B2B Events
While working with Samsung Canada, I had the pleasure of creating and executing the organization’s nation wide Next Mobile Economy (B2B) events for their software partners and media in Calgary & at Samsung’s flagship location in Toronto.
The event featured an engaging thought leadership panel highlighting the next mobile economy in Canada hosted and moderated by Samsung Canada’s VP of Sales & Marketing. Alongside the thought leadership panel, the event hosted media and software partner booths showcasing trending technology solutions in the industry.
Toronto Summerhill – Shopper Retail Marketing
Superette Cannabis was looking to bring a creative shopper marketing approach to their first retail location in Toronto.
As part of the team, I collaborated with designers, contractors and client teams to create engaging merchandising displays including a floral cannabis smell wall with custom patents, retro self service vending machines, and on brand solutions to cannabis education.
Nationwide Mall Kiosks & Rebrand
Telus Mobility was looking to revamp their Public Mobile brand across Canada starting with a nationwide mall kiosk rollout. As a critical driver of the project, I managed design to execution of 19 kiosks nationally. Working closely with both internal & external design teams, engineering, client partners and vendors I ensured all components of the kiosk launch were met while continuing to hold a client facing role for servicing requests.
Keeping with Public Mobile’s no frills approach, the kiosk design featured a smaller footprint allowing for flexibility and included a charging bike that allowed consumers an experiential way to charge their phone!
CF Richmond Retail Pop-up
Samsung Canada requested a quick pop-up kiosk to replace their store in the CF Richmond Centre (BC).
Collaborating with internal creative teams I designed a custom 10×20 ft pop-up kiosk that featured over 20 products. As the project lead, I developed planograms, logistics and partner install while working closely with CF Richmond and Samsung’s VP SES to ensure all needs were met. The kiosk not only drew a crowd on opening day but also advertised the launch of the Galaxy S10 smartphone while being equipped with anti-theft security systems, POS and storage for sales.
Bring Your Own Device – XM B2B Campaign
Samsung Canada was looking for an experiential campaign to drive retail sales to their Flagship store.
Collaborating with Samsung’s integrated agency partners, we designed a custom 10×20 ft pop-up that featured over 20 products for consumers to demo. As the project lead, I managed the campaign from ideation to execution, managing not only the build but the brand ambassadors while tracking KPIs in conjunction with Samsung’s retail division.
The activation spanned 5 weeks in length, with a week at 5 different locations. Location partners were located within the PATH of some of Toronto’s most prominent towers ensuring Samsung could target professionals with purchasing decisions.
Welch’s Fruit Snacks
XM Campaign – Mixed Fruit Launch
Welch’s Fruit Snacks launched a new flavour pack in the Canadian market and was looking to grow their brand awareness.
From managing design to execution, we built a strong brand story with a fun life size Welch’s Fruit Snacks box and peek-a-boo wall. The campaign travelled across Ontario hitting up summer hot spots where brand ambassadors gave out samples of the new snacks!
The Home Show & Canada Blooms
Traditional & Digital Creative
The Home Show was looking for content creation for their 2020 show entrance at the Enercare Centre in Toronto with Canada Blooms.
While project managing the creative assets from concept to execution, my team created stunning content that was seen in digital and traditional formats that followed both Canada Blooms & The Home Shows brand guidelines.